What is the role?
As a Marketing Executive you will report directly into the Head of Marketing and collaborate with our current Marketing Executive. You will play a crucial role in supporting a wide range of marketing activities, gaining hands-on experience across the marketing spectrum.
While previous marketing experience is advantageous, it is not a requirement. If you posses relevant skills from other experiences we encourage you to apply. We are excited to meet candidates who bring enthusiasm and a fresh perspective.
Key areas of focus for the role are listed below. However, as part of a small, agile team, you will also be expected to pitch in whenever needed and to demonstrate flexibility, adaptability and a strong team spirit.
What will you be doing?
Content creation & gathering
* Develop content for social media, email, website & PR
* Produce informational pieces and boost PR activities
* Work with PR agency to cover events like volunteering, charity efforts, colleague achievements, new stores, and new product launches
* Partner with external agencies to create photo and video materials
* Ensure high-quality product information and images are available for marketing
* Regulary post updates to keep colleagues informed about marketing activities.
Store Support
* Handle POS requests and coordinate with printers and designers
* Visit stores regularly to gather feedback and ideas for future marketing activities
* Develop and maintain a Web2Print system for efficient signage ordering
* Oversee store TV content, coordinating with stores, IT and content portal provider
* Make sure promotional materials are accessible on relevant channels.
Marketing Campaigns
* Help create and implement marketing campaigns
* Proof artwork and content for marketing collateral
* Design competition entry forms, write T&Cs, draw winners, deliver prizes and coordinate PR
* Write briefs for internal stakeholders and handle queries.
Events
* Assist Business Development Managers and stores with trade day events including marketing collateral and digital content
* Help plan and execute store openings and relaunches
* Attend launch days to manage marketing activities alongside external agencies
* Handle ordering and stock management of branded merchandise and event equipment.
Marketing collateral
* Ensure all marketing collateral is kept up to date
* Uphold brand standards across the business.
Resource sharing
* Manage Dropbox library of marketing resources for external agencies
* Maintain OneDrive library of marketing materials for internal use.
What skills, experience & qualifications will you need to have?
Essential skills
* Strong planning and organisational skills
* Excellent attention to detail and an analytical mindset
* Strong communication
* Creativity and willingness to bring new ideas
* Proactive and positive attitude.
Desirable but not essential skills
* Experience in retail or branch environments
* Knowledge of web/digital/online marketing
* Experience with Excel and PowerPoint
* Basic design skills.
Qualifications
* Minimum: GCSE in English and Mathematics (or equivalent qualification)
* Degree or Marketing qualification or relevant work experience.
