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Our Story

We are the trusted decorating & DIY retailer for thousands of customers every week, delivering great products, service and specialist knowledge to make sure every customer receives the products they need to get the job done. We have 29 stores located stores in some of London’s most prominent locations including King’s Road Chelsea, High Street Kensington, Shaftesbury Avenue, Victoria, Farringdon, Notting Hill and Clapham High Street.

As a trusted retailer of some of the biggest and best known UK DIY brands including Dulux Trade, Leyland Trade, Stanley, Ronseal and DeWALT, we offer a comprehensive range of over 22,000 products across all departments of decorating and DIY in each of our stores.

In early 2017, Leyland SDM was acquired by the Grafton Group as part of their expansion strategy in the UK. Since then, we have had the stability and support of a leader in the field of Building Materials & DIY Retail allowing us to set our ambitions high.

  • 22,000 Products
    Over 22,000 Products
  • Cartoon Store
    ​29 Stores
  • 350 Colleagues
    ​Over 350 Colleagues
  • Trade and Retail Customers
     ​Trade & Retail Customers

Our Values

As Ken in our Streatham store would say, this isn’t corporate talk! Our values are what make us tick and are the fundamentals of how we operate, behave and underpin the culture of our business.

  • We think on our feet

    We Think On Our Feet

    We are adaptable and find solutions for all our customers needs

  • We Work Better Together

    We Work Better Together

    We share our strengths and ideas and create winning teams

  • We Empower Our People

    We Empower Our People​

    We encourage everyone to use their initiative, make decisions and own their actions

  • We Deliver Excellence

    We Deliver Excellence​

    Let's nail it - everyone, everyday

  • We Are Inclusive

    ​We Are Inclusive

    We celebrate diversity, champion equality and respect each other as individuals

​Let's Bring the Values to Life!

​

The Journey So Far...

  • 1985
  • 1986
  • 1990
  • 1991
  • 1994
  • 1996
  • 1998
  • 1998
  • 1999
  • 2000
  • 2001
  • 2001
  • 2007
  • 2008
  • 2009
  • 2010
  • 2012
  • 2016
  • 2016
  • 2017
  • 2017
  • 2018
  • 2019
  • 2019
  • 2020
Edgware Road

Edgware Road

A London based painter and decorator was frustrated travelling out of London to multiple stores to pick up his building and decorating materials. 100 yards from Edgware Road station, Leyland SDM was born.
Victoria

Victoria

​Store number 2 on our journey. Sandwiched between Vauxhall bridge and Victoria station, a busy store in the heart of SW1V.
Finchley Road

Finchley Road

Not far from Golders Green tube station we found a small terraced shop in the affluent area of Childs Hill. Over time we knocked through both to the left and right to keep up with the demand of our local customers.
Farringdon

Farringdon

We arrived in EC1M and have not looked back. The store has gone through a vibrant refurb in 2020 courtesy of our Merchandising team.
Chelsea

Chelsea

On the luxurious Kings Road, we serve regularly upwards of 500 trade and retail customers a day! Apparently, Robbie Williams is a regular favourite for the Chelsea team and store!
Kensington

Kensington

Three stone throws from Kensington Olympia tube station is our busy in the week and at the weekend Kensington store. A favourite amongst local retail customers.
Camden

Camden

The trendy Camden Town was a great location to expand further. NW1 has been loving it's local DIY and decorating specialists supplier ever since.
Shaftebury Avenue

Shaftebury Avenue

In the heart of the West End this store is by the glitz and glamour; restaurants, theatres and plenty of people, we increased the size of this store in 2019.
Ealing

Ealing

​Round the corner from Ealing Broadway tube station we have a strong regular customer base in the hustling and bustling high street
Goodge Street

Goodge Street

The most central store in London (Shaftesbury Avenue will continue this argument!) Quaint and qwerky with a loyal student customer base.
Hackney

Hackney

Previously the home to our Support Centre & Warehouse above the shop, Regeneration in the area has seen our store grow and grow. Rumours have it Game of Thrones favourite Maisie Williams has shopped in this store!
Earls Court

Earls Court

​Across the road from West Brompton tube station is our petite yet busy and bustling store and team.
Shoreditch

Shoreditch

​We headed back to EC following great success in this part of London. The trendy locals can't get enough of our service on the busy A10 junction.
London Bridge

London Bridge

With borough market on the doorstep, this busy pocket of London welcomed us with open arms. Previously a tea museum this is the only store to have a secluded, secret garden. Summer lunchtimes must be nice!
Fulham

Fulham

​With Chelsea and Earls Court already open, opening another store so close would be crazy, right? Wrong! Both trade & retail customers flock to the peak of the North End road 7 days a week for their decorating & DIY needs.
Chiswick

Chiswick

​The highly reputable high street of Chiswick turned Blue in 2010 (Not literally). A strong retail customer following in particular, we've built a great reputation with the local community.
Notting Hill

Notting Hill

​Another opportunity, another store - a short 150 yard burst from Notting Hill Gate tube station this store continues to grow and see familiar faces everyday.
Battersea

Battersea

​Before reaching the Chelsea bridge, we took the opportunity to be in the thick of one of the largest regeneration projects in London in the form of the ongoing works at Battersea PowerStation and surrounding area.
Mile End

Mile End

​A return to East London and the furthest store outside of EC, home to our Store Manager of the year 2020!
Clapham

Clapham

Between the leafy and green Clapham Common and Clapham High Street station, one of the great success stories in the last few years in the business, and rightfully being crowned store team of the year 2019.
Putney

Putney

Previously a bank in the centre of Putney high street, we have adjusted to the space amazingly and is now one of our busiest weekend stores. In 2020, The team were nominated and crowned store team of the year in our annual awards.
Acquires Leyland SDM

Acquires Leyland SDM

Purchased for a cool £82.4 million, a new dawn was upon us. The highly successful Grafton Group recognised the potential of the brand and we became part of the Grafton family.
Maida Vale

Maida Vale

​The first store opening under new ownership and we landed in W9 with a new store look and feel and was the most successful store opening in the company's history in terms of performance.
Streatham

Streatham

​That was until a great unit was located across the road form Streatham Hill station! Another store on another busy, bustling high street.
Kingston

Kingston

Is it Middlesex, is it in London, is it in Surrey? That debate will rage on. Our newest store opening and a stunning shopping experience awaits everyone that walks in.
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