Our Story

We are the trusted decorating & DIY retailer for thousands of customers every week, delivering great products, service and specialist knowledge to make sure every customer receives the products they need to get the job done. We have 30 stores located stores in some of London’s most prominent locations including King’s Road Chelsea, High Street Kensington, Shaftesbury Avenue, Victoria, Farringdon, Notting Hill and Clapham High Street.

As a trusted retailer of some of the biggest and best known UK DIY brands including Dulux Trade, Leyland Trade, Stanley, Ronseal and DeWALT, we offer a comprehensive range of over 22,000 products across all departments of decorating and DIY in each of our stores.

In early 2017, Leyland SDM was acquired by the Grafton Group as part of their expansion strategy in the UK. Since then, we have had the stability and support of a leader in the field of Building Materials & DIY Retail allowing us to set our ambitions high.

Over 22,000 Products
Over 350 Colleagues
Trade & Retail Customers

We Think On Our Feet
We are adaptable and find solutions for all our customers needs
We Empower Our People
We encourage everyone to use their initiative, make decisions and own their actions
We Deliver Excellence
Let's nail it - everyone, everyday
We Are Inclusive
We celebrate diversity, champion equality and respect each other as individuals

Let's Bring the Values to Life!

The Journey So Far...

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Edgware Road

A London based painter and decorator was frustrated travelling out of London to multiple stores to pick up his building and decorating materials. 100 yards from Edgware Road station, Leyland SDM was born.

Victoria

Store number 2 on our journey. Sandwiched between Vauxhall bridge and Victoria station, a busy store in the heart of SW1V.

Finchley Road

Not far from Golders Green tube station we found a small terraced shop in the affluent area of Childs Hill. Over time we knocked through both to the left and right to keep up with the demand of our local customers.

Farringdon

We arrived in EC1M and have not looked back. The store has gone through a vibrant refurb in 2020 courtesy of our Merchandising team.

Chelsea

On the luxurious Kings Road, we serve regularly upwards of 500 trade and retail customers a day! Apparently, Robbie Williams is a regular favourite for the Chelsea team and store!

Kensington

Three stone throws from Kensington Olympia tube station is our busy in the week and at the weekend Kensington store. A favourite amongst local retail customers.

Camden

The trendy Camden Town was a great location to expand further. NW1 has been loving it's local DIY and decorating specialists supplier ever since.

Shaftebury Avenue

In the heart of the West End this store is by the glitz and glamour; restaurants, theatres and plenty of people, we increased the size of this store in 2019.

Ealing

Round the corner from Ealing Broadway tube station we have a strong regular customer base in the hustling and bustling high street

Goodge Street

The most central store in London (Shaftesbury Avenue will continue this argument!) Quaint and quirky with a loyal student customer base.

Hackney

Previously the home to our Support Centre & Warehouse above the shop, Regeneration in the area has seen our store grow and grow. Rumours have it Game of Thrones favourite Maisie Williams has shopped in this store!

Earls Court

Across the road from West Brompton tube station is our petite yet busy and bustling store and team.

Shoreditch

We headed back to EC following great success in this part of London. The trendy locals can't get enough of our service on the busy A10 junction.

London Bridge

With borough market on the doorstep, this busy pocket of London welcomed us with open arms. Previously a tea museum this is the only store to have a secluded, secret garden. Summer lunchtimes must be nice!

Fulham

With Chelsea and Earls Court already open, opening another store so close would be crazy, right? Wrong! Both trade & retail customers flock to the peak of the North End road 7 days a week for their decorating & DIY needs.

Chiswick

The highly reputable high street of Chiswick turned Blue in 2010 (Not literally). A strong retail customer following in particular, we've built a great reputation with the local community.

Notting Hill

Another opportunity, another store - a short 150 yard burst from Notting Hill Gate tube station this store continues to grow and see familiar faces everyday.

Battersea

Before reaching the Chelsea bridge, we took the opportunity to be in the thick of one of the largest regeneration projects in London in the form of the ongoing works at Battersea PowerStation and surrounding area.

Mile End

A return to East London and the furthest store outside of EC, home to our Store Manager of the year 2020!

Clapham

Between the leafy and green Clapham Common and Clapham High Street station, one of the great success stories in the last few years in the business, and rightfully being crowned store team of the year 2019.

Putney

Previously a bank in the centre of Putney high street, we have adjusted to the space amazingly and is now one of our busiest weekend stores. In 2020, The team were nominated and crowned store team of the year in our annual awards.

Acquires Leyland SDM

Purchased for a cool £82.4 million, a new dawn was upon us. The highly successful Grafton Group recognised the potential of the brand and we became part of the Grafton family.

Maida Vale

The first store opening under new ownership and we landed in W9 with a new store look and feel and was the most successful store opening in the company's history in terms of performance.

Streatham

That was until a great unit was located across the road form Streatham Hill station! Another store on another busy, bustling high street.

Kingston

Is it Middlesex, is it in London, is it in Surrey? That debate will rage on. Our newest store opening and a stunning shopping experience awaits everyone that walks in.

Accessibility Tools

Over 22,000 Products

​Over 350 Colleagues

​Trade & Retail Customers

​Let's Bring the Values to Life!

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